Coach creative director Stuart Vevers might be British, but his fondness for Americana of the most nostalgic kind is well documented. With a makeshift prairie house at the end of the runway and tumbleweed scattered all over the set, it was clear where Vevers was headed with his inspiration for Fall 2017. There’s been a homespun thread running through the collections this past week, and at Coach that naiveté felt particularly right.
Vevers has been honing the brand’s new ready-to-wear signatures with trimmings that have a one-of-a-kind feel since he took the reigns, and this season he took that idea to a new and charming place. His wildly popularly shearling coats and tough-girl biker jackets were softened up with sweet embellishments—floral and songbird appliqué, for example—and one fuzzy caramel-colored jacket was cut with an intarsia pattern that was literally in full bloom.
The designer added puffer jackets to the growing repertoire of Coach outerwear, and the floral-print down-filled coats were as pretty as they were practical. They were certainly a refreshing counterpoint to the pumped-up sporty versions that are dominating the street style conversation right now.
Vevers has put dresses high on the agenda of this leather goods brand as well, and the lovely midi-length frocks that came underneath those cozy layers deserved a closer look. Sprinkled with sequin roses and trimmed with lace, the wispy chiffon and cotton pieces had a soulful, city-centric grit paired with cozy shearling-lined sneakers, fuzzy baseball caps, and adorable mini handbags that were covered in quirky novelty motifs.
The look was thoroughly modern, and yet came with all the comfort and personality of a vintage patchwork quilt. You could imagine a cool girl like Selena Gomez, who was sitting in the front row today, wrapping up in these clothes on a blustery New York City day. The singer is the new face of Coach, though the extent of her partnership with the brand is yet to be revealed.
She looked right at home with a Coach fringed jacket thrown over her shoulders and the label’s best-selling Rogue bags at her side. Of course Vevers doesn’t need a celebrity endorsement to prove he’s got what it takes to succeed; he’s been consistently hitting all the right notes at Coach for the past three years. That said, it will be interesting to see where the new alliance will take the brand next.